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Kumar, V. (University of Houston), Leone, Robert P. (Texas Christian University), Aaker, David A. (University of California, Day, George S. (University of Toronto) - Marketing Research
Paperback / softback
Kumar, V. , Leone, Robert P. , Aaker, David A.
Marketing Research
€ 140,75
Aaker, David A. - Brand Portfolio Strategy
Paperback
Aaker, David A.
Brand Portfolio Strategy
€ 32,00
Boekstra