Cubic Journal 7 examines the evolving role and nature of the PhD, particularly the "Design PhD," in a rapidly transforming higher education and research landscape shaped by global events and technological advancements. It explores the PhD as a "threshold" qualification for future academics, questioning its current standards, regulations, and its ability to equip graduates with necessary skills for a changing world. This number presents critical discussions on research models and outputs within design, aiming to redefine and reposition doctoral studies to be more responsive, interdisciplinary, and relevant.