Shaping our inner world. Corporate brands and culture.
Lantink, Jan
Description
'Shaping Our World: Corporate Brands and Culture' explores the powerful, often unseen influence that corporations exert on the way we live, think, and relate to one another. Far beyond logos and marketing campaigns, corporate brands have become cultural forces, shaping values, identities, and everyday experiences across the globe. This book examines how brands do not merely reflect culture but actively participate in creating it, blurring the boundaries between commerce and society. By understanding this dynamic, we can better grasp how our world is continuously molded by the branded organizations that surround us.
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