Everything you want to know about brands and branding.
Description
Is there a life without Louis Vuitton?
Absolutely not for the Louis Vuitton lovers.
Branding is about the passion between someone as a personality and a brand personality.
This book that you are about to read is a story about iconic brands. Facts, issues and stories.
Theories and concepts about branding from leading authors in the field of branding and related fields. Towards the end of the book I talk about storytelling, companion of a strong brand. With more examples of iconic brands.
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'Is there a life without Louis Vuitton? - Lantink, Jan'.
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