In Finding Growth, Nick van der Molen and Koen van Haeren reveal how organizations bridge the gap between abstract strategy and actual execution. This book offers a complete and visual framework through the Growth Canvas. Learn how to connect the in depth Customer Persona and the strategic Company Persona. Discover the method to seamlessly integrate the episodic customer journey with the mathematical Pirate Funnel to identify growth blocks. Next, transform traditional marketing into a continuous data driven growth machine by structurally experimenting through the Iteration Waterfall. This is the essential guide for professionals who want to structure sustainable business growth.
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