Disciplined Startup Founder is the most comprehensive guide to conducting disciplined customer discovery. Six founder drives introduces founders, step by step, to the process of customer discovery. PART 1What is a Start-up?  24From Start-up to Company  25Customer Development Framework  26Risk and Uncertainty  28Start-up Myths  29Double Edge of Domain Expertise  31Bigger is Not Necessarily Better  31Start a Business not a Start-up  33Twitter Case Study  34Bootstrapping  36Disrupt or Revolutionise  39Apple Case Study  40Desirable, Feasible, Viable  42Emerging Technologies  44PART 2Founder Drive Cards  48Product Drive  50Resource Drive  51Cause Vision Drive  52Customer Pain Drive  53Diagnosing Malaria Case Study  54Problem Drive  56Customer Segment Drive  57Space X Case Study  58Delusional Fantasy Drive  60PART 3Rules of Customer Discovery  64Hypotheses into Facts  65Problem Space vs. Solution Space  65Local Ads on Bikes Case Study  66The Customer  68Planet Sized Challenges  70Customer Jobs-to-be-Done  71Netflix Case Study  74Salesforce Case Study  78Shark Bites & Mosquito Bites  80Customer Pains & Gains  81Cookie Monsters  82Problem-Solution Fit  83Cookie Monster Radar   84Running Experiments  86Pivot or Persevere  86Eight Pivots  87Market Segment Bowling  89False Positives and Negatives  90PART 56 Value Proposition Pitches  188Value proposition Canvas  196Experiment Validation Board  198Test & Learning  Cards 200Business Model Canvas  202PART 6Glossary  206Index  210CASE STUDIESTwitter Case Study  34Apple Case Study  40Diagnosing Malaria Case Study  54Space X Case Study  58Local Ads on Bikes Case Study  66Netflix Case Study  74Salesforce Case Study  78Working Moms Case Study  100ShopFloQ Case Study  126Google Case Study  132Reflectively Case Study  138Calculatour Case Study  144Club Eten Case Study  154