Digital disruption is the biggest challenge that businesses are facing today. But where there's risk, there's opportunity.New technologies allow you to think big. At the same time, you need to think practically. Make Disruption Work shows you what digital disruption really is and how to ride the wave. The book is focused on evidence, not opinion, and offers real-world examples of companies that underwent digital disruption and how they now bank extremely healthy digital sales.Disruption need not be a threat: it's a power, and it's in your hands.This book crystallizes the knowledge of its publisher, SparkOptimus, the leading digital growth consultancy and the fastest growing management consultancy firm in Europe. It is practical, demystifying, effective, and endorsed by leading CEOs and business school professors. Praise for Make Disruption Work'With outstanding simplicity and deep insights, this book reveals the ''how to” of digital disruption.' Paul Polman, CEO Unilever 'Disruption is on every business leader's mind. Alexandra Jankovich and Tom Voskes have taken this complex topic and created a very clear, actionable path.'Wiebe Draijer, CEO, Rabobank 'A powerful guide to help navigate disrupted waters. After reading, you feel convinced that, yes, corporates can beat start-ups!'Franck J. Moison, Vice Chairman, Colgate-Palmolive 'Disruption demystified! This book is unique: in a realm of gurus and doomsayers, it offers practical perspectives and a clear manual for every company to master disruption.'Annette Aris, Adjunct Professor of Strategy, INSEAD 'Easy-to-digest, visually appealing, and packed full of useful advice for senior leaders.'Michael Wade, Professor of Innovation and Strategy, IMD 'Fantastic book!!!'Menno Antal, Managing Partner, 3i Private Equity 'A must-read for any modern-day business leader.'Rahmyn Kress, Chief Digital Officer, Henkel'Concrete actions backed by real-world experience, and not just consulting “fluff.” SparkOptimus has created a winner!'Jan Derck van Karnebeek, Chief Commercial Officer, Heineken