NeoNarratives

Building Brands for the Next Decades

Description

On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.
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Writer
Galle, Wolf-Eike
Title
NeoNarratives
Publisher
AVEdition
Year
2025
Language
English
Pages
300
Weight
808 gr
EAN
9783899864397
Dimensions
241 x 174 x 25 mm
Binding format
Hardback

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Categories

Boekstra