Strategic Marketing Management - The Framework, 10th Edition
Chernev, Alexander
Description
This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
I have a question about the book:
'Strategic Marketing Management - The Framework, 10th Edition - Chernev, Alexander'.
Fill in the form below.
We will respond as fast as possible.
We value your privacy
We use cookies to measure traffic, improve Boekstra and let Google tailor ads to your interests. You can keep using the site either way — even if you decline. More info
