Why People On Your Team Don't Act On Good Ideas, and How to Convince Them They Should
Description
Your co-workers' resistance to new technologies can be baffling. Logical arguments can fail. If you don't do politics, you will fail. With _Driving Technical Change_, by Terrence Ryan, you'll learn to read users' patterns of resistance-and then dismantle their objections. Every developer must master the art of evangelizing.
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