Boekstra - Aaker, David A. - Building Strong Brands

Building Strong Brands

Aaker, David A.

Aaker, David A. - Building Strong Brands

Aaker, David A. - Building Strong Brands

Description

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

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Writer: Aaker, David A.
Title: Building Strong Brands
Publisher: Simon & Schuster Ltd

Year: 2010
Language: English
Pages: 400
Weight: 282 gr

EAN: 9781849830409
Dimensions: 199 x 131 x 30 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels