Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
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‘Business Acumen for Strategic Communicators - Ragas, Matthew W. (DePaul University, Culp, Ron (DePaul University’.
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