Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
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‘Business Acumen for Strategic Communicators - Ragas, Matthew W. (DePaul University, Culp, Ron (DePaul University’.
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