Managing the Smart Revolution in Tourism Firms

Innovation and Value Creation in the Era of Data

Description

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the smart phenomenon and the new frontiers that are yet to open in the coming years.
€ 58,45
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Navarro-Meneses, Dr Francisco (Universidad Nebrija
Title
Managing the Smart Revolution in Tourism Firms
Publisher
CABI Publishing
Year
2023
Language
English
Pages
360
Weight
904 gr
EAN
9781789249316
Dimensions
243 x 173 x 21 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra