Name: Press Play - Bergmann, Bastian
Price: 32.35 EUR
Author: Bergmann, Bastian
ISBN: 9781647826154

Press Play

Why Every Company Needs a Gaming Strategy

Description

An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers.

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Writer: Bergmann, Bastian
Title: Press Play
Publisher: Harvard Business Review Press

Year: 2025
Language: English
Pages: 192
Weight: 398 gr

EAN: 9781647826154
Dimensions: 244 x 170 x 23 mm
Binding format: Gebonden

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Press Play

Why Every Company Needs a Gaming Strategy

Description

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