Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
The Ultimate Metric to Connect Marketing Actions to Profi Ts
Description
Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.
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‘Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits - Kumar, Piyush, Gupta, Kunal’.
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