A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Hair, Joe, Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko
Description
The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.
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