General Motors

A Photographic History

Description

The General Motors Corporation was established in 1908 by William C. Durant, who combined the Buick, Oldsmobile, and Oakland companies and, later, Cadillac, to form GM. From the 1920s onwards, GM grew from a firm that accounted for about 10% of new car sales in the U.S. to become the largest producer of cars and trucks in the world. The peak of the company's power and market dominance came in the 1960s, which proved to be the decade of change for the U.S. auto industry. With the introduction of federal safety regulations and control tailpipe emissions, GM's position as the world's largest industrial corporation changed. Its marketing strategy was undone by competitive challenges, and the business was never to be the same again. General Motors: A Photographic History explores the growth of the company in a series of over 200 black-and-white images. From the first assembly line to post-Second World War recovery, images from the world auto shows and the consequent re-organization of GM take the reader on an intriguing visual tour of a tremendously important era in the industrialization of America.
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Writer
Davis, Michael W R
Title
General Motors
Publisher
Arcadia Publishing Library Editions
Year
1999
Language
English
Pages
130
Weight
413 gr
EAN
9781531600136
Dimensions
244 x 170 x 10 mm
Binding format
Hardback

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Boekstra