Marketing Research

A Concise Introduction

Description

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

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Writer: Bonita Kolb
Title: Marketing Research
Publisher: SAGE Publications Ltd

Year: 2017
Language: English
Pages: 328
Weight: 591 gr

EAN: 9781526419279
Dimensions: 232 x 186 x 19 mm
Binding format: Paperback

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Marketing Research

A Concise Introduction

Description

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