Predictable Winners

A Handbook for Developing, Forecasting, and Launching New Products and Services

Description

Disciplined innovation transforms risky ideas into revenue-generating successes. Discover proven methods to reduce product risk, assess market potential, and build winning teams while balancing internal creativity with strategic external ventures. Practical insights empower leaders to launch compelling products confidently.

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Writer: Jackson, Stuart E., Trakhtenberg, Ilya
Title: Predictable Winners
Publisher: Stanford University Press

Year: 2025
Language: English
Pages: 318
Weight: 662 gr

EAN: 9781503638853
Dimensions: 235 x 163 x 26 mm
Binding format: Hardback

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Predictable Winners

A Handbook for Developing, Forecasting, and Launching New Products and Services

Description

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