Name: Marketing Myopia - Levitt, Theodore
Price: 16.45 EUR
Author: Levitt, Theodore
ISBN: 9781422126011

Marketing Myopia

Levitt, Theodore

Description

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

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Writer: Levitt, Theodore
Title: Marketing Myopia
Publisher: Harvard Business Review Press

Year: 2008
Language: English
Pages: 104
Weight: 91 gr

EAN: 9781422126011
Dimensions: 165 x 108 x 13 mm
Binding format: Paperback

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Marketing Myopia

Levitt, Theodore

Description

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