Changing the Rules of Competition by Radically Innovating What Things Mean
Description
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
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‘Design Driven Innovation - Verganti, Roberto’.
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