Name: Media Research Methods - Anderson
Price: 150.1 EUR
Author: Anderson
ISBN: 9781412999564

Media Research Methods

Understanding Metric and Interpretive Approaches

Description

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

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Writer: Anderson
Title: Media Research Methods
Publisher: SAGE Publications, Inc

Year: 2011
Language: English
Pages: 464
Weight: 826 gr

EAN: 9781412999564
Dimensions: 232 x 186 x 26 mm
Binding format: Paperback

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Media Research Methods

Understanding Metric and Interpretive Approaches

Description

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