Social Marketing to Protect the Environment

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Shows how social marketing can be successfully used to change environmental behaviour

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Writer: McKenzie-Mohr
Title: Social Marketing to Protect the Environment
Publisher: SAGE Publications, Inc

Year: 2011
Language: English
Pages: 256
Weight: 486 gr

EAN: 9781412991292
Dimensions: 254 x 177 x 15 mm
Binding format: Paperback

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Social Marketing to Protect the Environment

What Works

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