Name: Handbook of Marketing Scales
Price: 181.8 EUR
ISBN: 9781412980180

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

Description

A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

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Title: Handbook of Marketing Scales
Publisher: SAGE Publications Inc

Year: 2011
Language: English
Pages: 624
Weight: 1656 gr

EAN: 9781412980180
Dimensions: 286 x 229 x 38 mm
Binding format: Gebonden

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Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

Description

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