Relationship Marketing: A Consumer Experience Approach

A Consumer Experience Approach

Description

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
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Writer
Baron
Title
Relationship Marketing: A Consumer Experience Approach
Publisher
SAGE Publications Ltd
Year
2010
Language
English
Pages
216
Weight
379 gr
EAN
9781412931229
Dimensions
242 x 170 x 13 mm
Binding format
Paperback

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Categories

Boekstra