Name: Words That Work - Luntz, Frank
Price: 24.9 EUR
Author: Luntz, Frank
ISBN: 9781401309299

Words That Work

It's Not What You Say, It's What People Hear

Description

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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Writer: Luntz, Frank
Title: Words That Work
Publisher: Hyperion

Year: 2008
Language: English
Pages: 320
Weight: 318 gr

EAN: 9781401309299
Dimensions: 203 x 133 x 25 mm
Binding format: Paperback

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Words That Work

It's Not What You Say, It's What People Hear

Description

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