The Crisis Casebook

Lessons in Crisis Management from the World’s Leading Brands

Description

A collection of crisis management case studies exploring how the world's biggest brands, from Elon Musk and Amazon to Taylor Swift and The British Royal Family, have responded in a crisis.
€ 33,90
Gebonden
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€ 19,95 within The Netherlands
Writer
Segal, Edward
Title
The Crisis Casebook
Publisher
John Murray Press
Year
2025
Language
English
Pages
320
Weight
514 gr
EAN
9781399822381
Dimensions
163 x 241 x 31 mm
Binding format
Gebonden

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Categories

Boekstra