Name: Global Marketing - Millward, Helen
Price: 59.25 EUR
Author: Millward, Helen
ISBN: 9781398620094

Global Marketing

Understanding Marketing in a Globalized Business Environment

Description

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

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Writer: Millward, Helen
Title: Global Marketing
Publisher: Kogan Page Ltd

Year: 2025
Language: English
Pages: 288
Weight: 496 gr

EAN: 9781398620094
Dimensions: 240 x 171 x 21 mm
Binding format: Paperback / softback

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Global Marketing

Understanding Marketing in a Globalized Business Environment

Description

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