Brand Global, Adapt Local

How to Build Brand Value Across Cultures

Description

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
€ 41,80
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Melchior Ray, Katherine, Kelly, Nataly
Title
Brand Global, Adapt Local
Publisher
Kogan Page Ltd
Year
2025
Language
English
Pages
296
Weight
448 gr
EAN
9781398619715
Dimensions
233 x 157 x 19 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra