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Data Storytelling in Marketing

How to Tell Persuasive Stories Through Data

Florence, Caroline - Data Storytelling in Marketing

Florence, Caroline - Data Storytelling in Marketing

Florence, Caroline - Data Storytelling in Marketing

Florence, Caroline - Data Storytelling in Marketing

Description

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

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Writer: Florence, Caroline
Title: Data Storytelling in Marketing
Publisher: Kogan Page Ltd

Year: 2024
Language: English
Pages: 296
Weight: 470 gr

EAN: 9781398615038
Dimensions: 234 x 156 x 18 mm
Binding format: Paperback / softback

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