Data-Driven Personalization

How to Use Consumer Insights to Generate Customer Loyalty

Description

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
€ 47,65
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Hou, Zontee (Founder of Media Volery and Director of Strategy)
Title
Data-Driven Personalization
Publisher
Kogan Page Ltd
Year
2024
Language
English
Pages
280
Weight
428 gr
EAN
9781398614604
Dimensions
157 x 234 x 17 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra