Brand Management

Principles and Applications for Effective Branding

Singh, Jaywant, Shukla, Paurav - Brand Management
Singh, Jaywant, Shukla, Paurav - Brand Management
Singh, Jaywant, Shukla, Paurav - Brand Management
Singh, Jaywant, Shukla, Paurav - Brand Management

Description

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.
€ 49,95
Paperback / softback
 
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In the shopping cart Delivered in 5 business days. Wishlist Ask a question
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€ 19,95 within The Netherlands
Writer
Singh, Jaywant, Shukla, Paurav
Title
Brand Management
Publisher
Kogan Page Ltd
Year
2024
Language
English
Pages
344
Weight
596 gr
EAN
9781398611580
Dimensions
171 x 239 x 22 mm
Binding format
Paperback / softback

You will always receive the last edition from us!

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