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Purposeful Brands

How Purpose and Sustainability Drive Brand Value and Positive Change

Skees, Sandy - Purposeful Brands

Skees, Sandy - Purposeful Brands

Skees, Sandy - Purposeful Brands

Skees, Sandy - Purposeful Brands

Description

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

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Writer: Skees, Sandy
Title: Purposeful Brands
Publisher: Kogan Page Ltd

Year: 2023
Language: English
Pages: 240
Weight: 376 gr

EAN: 9781398609839
Dimensions: 157 x 234 x 18 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels