Name: Innovative B2B Marketing - Hall, Simon
Price: 41.8 EUR
Author: Hall, Simon
ISBN: 9781398604766

Innovative B2B Marketing

New Models, Processes and Theory

Description

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

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Writer: Hall, Simon
Title: Innovative B2B Marketing
Publisher: Kogan Page Ltd

Year: 2022
Language: English
Pages: 376
Weight: 598 gr

EAN: 9781398604766
Dimensions: 233 x 157 x 24 mm
Binding format: Paperback / softback

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Innovative B2B Marketing

New Models, Processes and Theory

Description

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