Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age

Description

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
€ 41,80
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
O'Brien, John, Gallagher, David
Title
Truth Be Told
Publisher
Kogan Page Ltd
Year
2021
Language
English
Pages
264
Weight
408 gr
EAN
9781398600164
Dimensions
235 x 158 x 19 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra