How Snowflake Scaled its Go-to-Market Organization
Description
PRAISE FOR MAKE IT SNOW Chris and Denise represent the epitome of sales and marketing alignment: flawless coordination and execution. Denise was the air force, creating customer awareness and demand before Chris's team arrived to discuss customer needs and close deals.--JOHN MCMAHON, 5-time CRO; Founding Snowflake Board Member Absolute alignment between sales and marketing is rare. Yet, everyone and everything suffers without it. Chris and Denise built a constantly evolving go-to-market machine that generates enormous mindshare and helps customers surpass even their own aspirations.--FRANK SLOOTMAN, Former CEO of Snowflake, ServiceNow and Data Domain; National Bestselling Author of Amp It Up Make It Snow is a raw and real perspective on how GTM teams can be in perfect alignment, how to create and deliver on such a relationship, and what could happen to your company once you accomplish this. Snowflake would not be Snowflake without Denise and Chris.--MIKE SPEISER, Managing Director at Sutter Hill Ventures; Founding Investor and Board Member of Snowflake
I have a question about the book:
‘Make It Snow: From Zero to Billions - Persson, Denise, Degnan, Chris’.
Fill in the form below.
We will respond as fast as possible.
We value your privacy
We use cookies to measure traffic, improve Boekstra and let Google tailor ads to your interests. You can keep using the site either way — even if you decline. More info
