Boekstra - Palmatier, Robert W. (University of Washington, Sridhar, Shrihari (Texas A&M University - Marketing Strategy

Marketing Strategy

Based on First Principles and Data Analytics

Palmatier, Robert W. (University of Washington, Sridhar, Shrihari (Texas A&M University - Marketing Strategy

Palmatier, Robert W. (University of Washington, Sridhar, Shrihari (Texas A&M University - Marketing Strategy

Description

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ;

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Writer: Palmatier, Robert W. (University of Washington, Sridhar, Shrihari (Texas A&M University
Title: Marketing Strategy
Publisher: Bloomsbury Publishing PLC

Year: 2021
Language: English
Pages: 416
Weight: 923 gr

EAN: 9781352011463
Dimensions: 254 x 178 x 23 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels