Name: Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Wheelen, Thomas, Hunger, J., Hoffman, Alan, Bamford, Charles
Price: 91.65 EUR
Author: Wheelen, Thomas, Hunger, J., Hoffman, Alan, Bamford, Charles
ISBN: 9781292227290

Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Wheelen, Thomas, Hunger, J., Hoffman, Alan, Bamford, Charles

Description

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Writer: Wheelen, Thomas, Hunger, J., Hoffman, Alan, Bamford, Charles
Title: Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Publisher: Pearson Education Limited

Year: 2017
Language: English
Pages: 432
Weight: 734 gr

EAN: 9781292227290
Dimensions: 253 x 206 x 17 mm
Binding format: Paperback / softback

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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Wheelen, Thomas, Hunger, J., Hoffman, Alan, Bamford, Charles

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