Strategic Management: Concepts : Competitiveness and Globalization
Concepts
Description
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.
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‘Strategic Management: Concepts : Competitiveness and Globalization - Ireland, R. Duane, Hoskisson, Robert E., Hitt, Michael A.’.
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