The Dark Side of Marketing Communications

Critical Marketing Perspectives

Description

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
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Paperback / softback
 
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Writer
Hill, Tim (University of Bath, McDonagh, Pierre
Title
The Dark Side of Marketing Communications
Publisher
Taylor & Francis Ltd
Year
2020
Language
English
Pages
124
Weight
249 gr
EAN
9781138587137
Dimensions
234 x 156 x 12 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra