Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
I have a question about the book:
‘Brands and Consumers - Singh, Jaywant (Kingston University, Crisafulli, Benedetta’.
Fill in the form below.
We will respond as fast as possible.
