The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

Droz-dit-Busset, Olivia

Droz-dit-Busset, Olivia - The Language Work of Social Media Influencers as ‘New Generation’ Copywriters
Droz-dit-Busset, Olivia - The Language Work of Social Media Influencers as ‘New Generation’ Copywriters

Description

This book investigates the processes and products of the language work of social media influencers (SMIs) and copywriters in the advertising industry.
€ 74,30
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Writer
Droz-dit-Busset, Olivia
Title
The Language Work of Social Media Influencers as ‘New Generation’ Copywriters
Publisher
Taylor & Francis Ltd
Year
2026
Language
English
Pages
154
EAN
9781032951263
Binding format
Hardback

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