Greenwashing Practices in Company Marketing Communications

Proszowska, Anita, Budzanowska-Drzewiecka, Malgorzata, Ostrowska, Justyna, Dolhasz, Magdalena

Proszowska, Anita, Budzanowska-Drzewiecka, Malgorzata, Ostrowska, Justyna, Dolhasz, Magdalena - Greenwashing Practices in Company Marketing Communications
Proszowska, Anita, Budzanowska-Drzewiecka, Malgorzata, Ostrowska, Justyna, Dolhasz, Magdalena - Greenwashing Practices in Company Marketing Communications

Description

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
€ 71,70
Gebonden
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Writer
Proszowska, Anita, Budzanowska-Drzewiecka, Malgorzata, Ostrowska, Justyna, Dolhasz, Magdalena
Title
Greenwashing Practices in Company Marketing Communications
Publisher
Taylor & Francis Ltd
Year
2025
Language
English
Pages
132
EAN
9781032902395
Binding format
Gebonden

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