This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
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'Greenwashing Practices in Company Marketing Communications - Proszowska, Anita, Budzanowska-Drzewiecka, Malgorzata, Ostrowska, Justyna, Dolhasz, Magdalena'.
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