Oltarzhevskyi, Dmytro (University of Kyiv, Zagorulko, Yevgen (University of Kyiv
Description
With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.
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‘Understanding Corporate Communications - Oltarzhevskyi, Dmytro (University of Kyiv, Zagorulko, Yevgen (University of Kyiv’.
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