Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Description

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.

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Writer: Brookey, Robert Alan (Ball State University, Phillips, Jason (Ball State University, Pollard, Timothy (Ball State University
Title: Reasserting the Disney Brand in the Streaming Era
Publisher: Taylor & Francis Ltd

Year: 2024
Language: English
Pages: 140
Weight: 246 gr

EAN: 9781032428673
Dimensions: 155 x 234 x 15 mm
Binding format: Paperback / softback

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Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Description

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