Reasserting the Disney Brand in the Streaming Era

A Critical Examination of Disney+

Description

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
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Writer
Brookey, Robert Alan (Ball State University, Phillips, Jason (Ball State University, Pollard, Timothy (Ball State University
Title
Reasserting the Disney Brand in the Streaming Era
Publisher
Taylor & Francis Ltd
Year
2024
Language
English
Pages
140
Weight
246 gr
EAN
9781032428673
Dimensions
155 x 234 x 15 mm
Binding format
Paperback / softback

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Boekstra