Schwarz, Eric C. (Victoria University, Brannigan, Kyle J. (University of Wisconsin – Parkside, Cattani, Kevin P. (University of Dubuque, Hunter, Jason D. (Rockford University
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Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.
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‘Advanced Theory and Practice in Sport Marketing - Schwarz, Eric C. (Victoria University, Brannigan, Kyle J. (University of Wisconsin – Parkside, Cattani, Kevin P. (University of Dubuque, Hunter, Jason D. (Rockford University’.
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