Shopper Behaviour and Retail Management at the Point-of-Purchase
Description
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
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‘Retail Marketing - Nordfalt, Jens (University of Bath), Ahlbom, Carl-Philip (Florida State University)’.
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