The Butterick Publishing Company was founded by Ebenezer Butterick to distribute the first graded sewing patterns. By 1867, it had released its first magazine, Ladies Quarterly of Broadway Fashions, followed by The Metropolitan in 1868. These magazines contained patterns and fashion news. In the spring of 1867, E. Butterick and Co. began publishing Ladies Quarterly of Broadway Fashions. In 1868, the monthly magazine The Metropolitan began publication. Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order. In 1873, the two magazines were merged into a single publication, The Delineator. The magazine served as a marketing tool for Butterick patterns and discussed fashion and fabrics, including advice for home sewists.
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