Boekstra - Shotton, Richard - The Choice Factory

The Choice Factory

25 behavioural biases that influence what we buy

Shotton, Richard - The Choice Factory

Shotton, Richard - The Choice Factory

Description

A pioneering examination of how to best apply behavioural economics to marketing.

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Writer: Shotton, Richard
Title: The Choice Factory
Publisher: Harriman House Publishing

Year: 2018
Language: English
Pages: 220
Weight: 381 gr

EAN: 9780857196095
Dimensions: 210 x 150 x 22 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels